When is the best time to create an online store for your business?
The year 2020 has been a memorable year for many reasons; not the least of which were the exceptional lows many businesses underwent during multiple weeks lockdown in the Spring.
And so a question surfaced, when was the best time to create an online store?
The answer? It should have happened before 2020.
Purchases in online stores (more popularly known as ecommerce websites) have grown in popularity over the years but became a necessity after the general population endured periodic lockdowns starting in spring.
Due to this, e-commerce markets outperformed the previous year and businesses who already had online presences likely benefited. Look at the graphic below to see how the sales growth of some markets.
The most popular social media platform in the UAE
In a recent collaborative study published by the groups We Are Social, Socialize, and Hootsuite called The State of Digital in the UAE 2020, Youtube was identified as the most used social media platform in the UAE among the users aged 16-64 years old.
For some people this conclusion may be surprising especially if you consider the number of other dominant social media platforms like Facebook and Instagram. But it only shows that popular assumptions will not be as robust as empirically gathered data from reputable sources. Research and surveys are still the best tools one can use to gather market intelligence to inform any business decision.
So what were the key takeaways that businesses who rely on social media marketing can take from this report?
What is digital transformation for businesses?
Digital transformation is the process of shifting a business' operations into digital-based set of marketing strategies.
Or simply put, bringing your businesses online and into the digital sphere.
Many thriving businesses have created ecommerce sites, customer service lines, and other digital components to compliment their offline services; and many more have foregone the brick & mortar routes and gone directly online.
Now for businesses who are offline but are thinking of undergoing a digital transformation, what are some of things you would to consider to make the process smooth and suffessful? Here are a few tips to help you prepare your business to ensure a rewarding digital transformation.
A breakdown of the social media demographics
Are you using the correct social media platform to target your audience?
Your customers could be using a different social media platform than what you’re focused on. Have a look at recent data between Facebook, Instagram & Linkedin
The differences between a static and dynamic website
A website, along with the social media platforms, is one of the most prominent aspects of your business' online digital presence and knowing which type of website to use can go a long way in helping you achieve your daily and long-term business goals.
That there are two basic types of website; the Static and Dynamic Website. How are they different from each other and which one is better? Well the answer to that is really dependent on what type of business operation, the kind of features you're looking for, as well as a host of other factors. So let's get started: